this is lake life
lake lovers club
lake lovers club is a lake lifestyle brand built around time on the water.
we support and spotlight the people pushing lake life forward -- from grassroots clean-ups to the next generation of riders, builders and advocates shaping the future of our lakes.
whether you’re into waterskiing, wakeboarding, wakesurfing, fishing or just long afternoons floating, this is for you.
who we are
you'll find us...
on early morning paddleboard laps, chasing glass at sunset and floating in the middle of the lake when everything slows down.
we’re a community rooted in towed water sports—waterskiing, wakeboarding, wakesurfing and everything in between—but built for anyone who feels at home on the water.
we respect what came before, push what’s next and make it a priority to pass the handle to someone new whenever we can.
what we stand for
we’re here to grow the future of lake life.
that means:
- introducing more people to the water
- promoting responsible boating and lake etiquette
- protecting waterway access
- supporting the communities that keep this culture alive
through initiatives like lake clean-ups, education around wake responsibly practices and creating pathways into the water sports industry, we’re building something bigger than a simple brand.
how it’s been going
a few things along the way
it started getting passed around
2021
we kicked things off with an ambassador crew—real lake people from all corners of towed water sports—giving them the tools to run their own pass the handle and lake clean-up days. they showed up in a big way. we also dropped the midwest towed water sports guidebook.
back out there again
2022
events came back and so did we - popping up at stops like the wisconsin state ski show tournament and wherever else people were gathering. first wholesale order went out too.
it started traveling
2023
we kept growing the only way we know how - showing up for the people who show up for us. our first orders landed overseas in australia (shout out to dean serong) and across the border to canada (what up jordan long - @gangstersofflight).
you started seeing it more
2024
we started "turning on lake mode" and dropped the ski girl design. ran a limited batch of “i love lake” tees too, and… some of you made us feel reeaal old.
everywhere we could be
2025
lake lovers club popped up across grassroots, regional and national water sports contests, plus ski shows throughout the midwest. if it was happening on the water, we were probably there.
just getting started
2026
we’re bringing the ambassador program back and pushing things further - passing 1,000 handles and cleaning 100 lakes this summer. launching wholesale into boat dealerships and local lake shops nationwide. and yeah, we’ll be out there all summer.
lake life isn’t guaranteed.
access, education and community are what keep it alive and it’s on all of us to protect that.
our goal is simple:
more people on the water, doing it the right way, for a long time to come.